Cascadia Motivation
Brand Identity, Digital Design & Marketing Communications
Over 16 years as the in-house Senior Graphic Designer, led the evolution of Cascadia Motivation’s visual brand and creative communications across digital, print, web, mobile, and event platforms. Developed cohesive brand experiences that supported company marketing initiatives, client engagement, and corporate travel programs while maintaining a consistent visual identity across all touchpoints.
Role
Senior Graphic Designer, Creative Direction, Brand Identity, Website Design, Digital Marketing Design, Mobile App Design, Print Production
Deliverables
Brand Identity • Website Design • Mobile App Design • Social Media Graphics • Marketing Collateral • Print Communications
Logo Design & Brand Identity
Supported the ongoing development and evolution of the Cascadia Motivation brand identity across digital and print communications. Designed branded assets and visual materials that reinforced a cohesive and recognizable company presence across marketing, client-facing, and event-related materials.
Website Design
Designed the Cascadia Motivation website to showcase company services, destination experiences, and client programs through a modern, user-friendly digital experience. Collaborated with EDGE Marketing & Design on website development while leading visual design direction and content layout.
Mobile App Container Design
Designed branded image assets and customized mobile app experiences to support attendee communication, schedules, travel information, and real-time updates across corporate programs and events.
Social Media & Digital Marketing
Developed digital marketing materials, social media content, and branded campaign assets to enhance online presence, support audience engagement strategies, and maintain consistent brand communication across digital channels.
Print Design & Marketing Collateral
Created a wide range of branded print materials, including brochures, presentations, banners, itineraries, event collateral, and client-facing communications designed to maintain consistency across all brand touchpoints.
