Lawyers Retreat – Laguna Niguel, CA
Brand Identity, Digital Design & Event Experience
Developed a cohesive visual identity and multi-platform attendee experience for a luxury Lawyers Retreat at The Ritz-Carlton, Laguna Niguel. The project combined branding, digital design, event communications, and on-site materials to create a seamless and engaging experience across pre-event marketing, travel communications, mobile engagement, and on-site execution.
Role
Creative Direction, Brand Identity, Digital Design, Website Design, Motion Graphics, Mobile App Design, Print Production
Deliverables
Logo Design • Visual Identity • Promotional Video • Event Website • Mobile App Design • On-Site Branding • Print & Digital Collateral
Brand Identity System
Created a custom visual identity inspired by the coastal destination and luxury resort environment. The branding system was applied consistently across digital, print, and on-site materials to create a cohesive attendee experience.
Promotional Campaign Video
Produced an internal promotional video using sourced footage, motion graphics, and visual effects to build excitement and support retreat communications.
Responsive Website Design
Designed and developed a responsive event website that centralized travel details, schedules, registration information, and resort content into a clear, user-friendly experience.
Event Communications & On-Site Experience
Designed branded signage, welcome materials, invitations, schedules, and attendee packages to support communication and reinforce the retreat identity throughout the event experience.
Mobile App Experience
Customized the SpotMe platform to create a branded mobile experience featuring schedules, attendee communication, real-time updates, and event information organized for intuitive navigation.
