Lawyers Retreat in Laguna Niguel, CA
LOGO DESIGN & VISUAL IDENTITY
Developed a custom trip identity for a Lawyers Retreat in Laguna Niguel, designing a logo and visual system inspired by the destination and The Ritz-Carlton, Laguna Niguel. Applied the branding across all participant touchpoints, creating a cohesive and recognisable experience from pre-travel materials through on-site execution.
PROMOTIONAL VIDEO
Internal promotional video created to build excitement for a Lawyers Retreat at The Ritz-Carlton, Laguna Niguel. Edited using Ritz-Carlton–provided and sourced footage, with motion graphics and visual effects added to create an engaging piece intended for internal company use only.
WEBSITE DESIGN & DEVELOPMENT
Designed and developed the retreat website featuring event details, destination and resort information, travel logistics, and registration—serving as a centralised, user-friendly resource for attendees.
ON-SITE TRIP BRANDING
Designed on-site materials to support and elevate the attendee experience from arrival onward. This included a large-format hospitality desk banner, a clearly designed schedule of events, and personalised welcome packages featuring name badges, invitations, and activity passes. Each element was created to ensure seamless communication while reinforcing a cohesive, branded experience throughout the trip.
APP DESIGN & USER EXPERIENCE
Designed image assets and built a retreat mobile app using the SpotMe platform to centralise event information and enhance the attendee experience. Customised the interface to align with event branding while organising key features such as schedules, session details, attendee lists, and real-time updates for easy access and navigation.
